Woody’s Chronological History:
The Man and the American sauce that still bears his name today.
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1931 The St. Louis City Directory shows Southwood’s parents still living at 6219 Westminster Pl., publisher of the St. Louis Daily Record newspaper. Brother Lucius and wife Madolyn living at 7558 Byron Pl. He was a VP at the newspaper.

Southwood – no wife noted – living at 724 N Clay. Employed by Brauer Bros Shoe Co.11 Note the name Brauer. A very prominent St .Louis leather manufacturer, still in business today. 12

July 10, 1931 Southwood Bell Morse and Virginia Mae Brauer Morse give birth to a daughter: Marilyn Brauer Morse, in St. Louis, MO. Later known as Marilyn Brauer Stuart Gaynor, she lived until July 25, 2010, passing in Palm Desert, CA.13

1935 Southwood (Woody) is still residing in St. Louis, Missouri.14

1938 The Portland, OR City Directory (page 979) lists Southwood (with wife Bernadette C) living at 1431 SW Park Ave. Apt 307. Occupation: President, Southwood, Inc.15 Age would be 31.

April 8, 1940 Southwood is living at 628 SE 58th Street Portland, Oregon. At age 33, he is a photographer, renting his home for $48 per month, and is living with his wife, Bernadette G. Morse – age 30. Entry also indicates his birthplace of St. Louis, Missouri.16

14 November 1944 Southwood Bell Morse, Junior (560-58-7054) is born in California.17 The mother is believed to be Mildred Barbara Geiger (Morse), Born 9 June 1900 SSN 486-16-5898 issued in Missouri who died in El Monte, CA August 21, 1986.18

13 June 1946 Southwood Bell “Woody” Morse Trademarks the Woody’s name for sauces.19

July, 1946 Southwood Bell Morse, AKA “Woody” Morse, opens Woody’s Barbecue Pantry at 427 Atlantic Avenue Long Beach, CA.20 This was a barbecue restaurant.21


http://toto.lib.unca.edu/findingaids/mss/morse_family_chimney_rock_park/album_02_101-194_morse.htm (Image 154)

1931 St. Louis, Missouri City Directory. Accessed through ancestry.com



Source: 1940 United States Census for Portland, Multnomah, Oregon Enumeration district 37-284 Sheet 2B line 41 and 42


Source: 1940 United States Census for Portland, Multnomah, Oregon Enumeration district 37-284 Sheet 2B line 41 and 42

SSA Death Index

CA Death Index

Trademark documents reviewed by Woody’s President during an 20

oral history 3 Oct 2011.
Oral History from Woody’s President, while reviewing historical business documents, 3 Oct 2011.

Oral history from Richard Harris, President of Triple H Foods, during an interview. 4 Oct 2011.

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